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For a smaller store with fewer products and displays, the planogram may not be as comprehensive.

There are many benefits to using planograms for planning out your store layout, and they generally fall under two overarching advantages: maximizing sales and space. When you use a planogram in your visual merchandising planning process, you’re able to collect data about how products and displays work. Mapping it out to the exact location on the shelf is like taking a magnifying glass to your data, and that’s how you can glean really actionable insights to optimize product placement for in-store sales. Over time, you’ll learn how product placement impacts purchase behavior and can thus deduce strategies to capitalize on sales opportunities. Look at historical sales data and compare that to your planogram to see which products sold most and where they were located, and do the same for slow-moving merchandise.